Pearl Of Africa Tourism EXPO (POATE)

Uganda Tourism Board (UTB) is set to host the 2023 Pearl of Africa Tourism Expo (POATE). The event is due to take place at the Munyonyo Common Wealth Resort in Kampala starting from 26th to 29th April, 2023. All partners in Africa and beyond are invited to be part of this remarkable event. About 100 tour operators in Uganda have been invited for this year’s expo. This year’s Uganda expo is expected to attract over 300 exhibitors and 5000 trade visitors.

You can register with Uganda Tourism Board to be part of the Pearl of Africa Tourism Expo. The POATE is a signature tourism event in East Africa and brings together tourism stakeholders to one ideal meeting place to meet and network with exhibitors, buyers, suppliers and investors in the tourism industry worldwide.

Areas of interest


The 2023 Pearl of Africa Tourism Expo will include exhibitions where several MICE offerings will be displayed by the bureau at customized stalls. Uganda is a preferred MICE destination, with many international meetings ranging from small, midranges to large capacities have been successfully held here. The most important of all was the Commonwealth Heads of Government Meeting (CHOGM) which was attended by Her Highness the late Queen Elizabeth 11, 26 Heads of State and over 3500 delegates.

There are many opportunities in Uganda’s business events sector. Recognizing these opportunities, in 2018, Uganda Convention Bureau was launched and the main goal was to professionalize the sector in Uganda. The bureau is part of UTB, an organ that is in charge promoting and regulating business, and leisure travel sector in Uganda.

The MICE tourism in Uganda will be implemented via Uganda Conventions Bureau (UCB). The expected MICE activities to be held include B2B, exhibitions, familiarization trips, seminars and more. The B2B meetings will be conducted by hosted buyers from the global MICE sector who will have meetings as a way to generate potential business leads. FAM trips –these will be tailored to key tourist attractions that inform buyers’ decisions for business events and incentive travel.

Uganda is a rich safari destination, offering unmatched wilderness experiences. You can plan and book your holiday in Uganda and visit the pristine parks each guaranteeing you a thrilling experience. There are 10 parks to visit on Uganda safari and include;

1. Bwindi Impenetrable National Park

2. Kibale Forest National Park

3. Mgahinga Gorilla National Park

4. Murchison Falls National Park

5. Lake Mburo National Park

6. Queen Elizabeth National Park
7. Semuliki National Park

8. Rwenzori Mountains National Park

9. Kidepo Valley National Park

10. Mount Elgon National Park

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